What’s New On Racing Software Providers
Horse racing is regarded as the “Sport of Kings” and the worldwide popularity of the sport is still massive. Betting on horse racing is also 100% legal in the majority of countries around the world.
Studies have estimated the global horse racing betting industry generates over $100 billion in revenues annually. That’s an insane amount of money to be missing out on completely.
If you don’t already offer your clients an online racebook you need to get on it.
The leading pay-per-head (PPH) services all allow bookies to run an online racebook. With 2020 just getting underway, it’s the perfect time to spend some resources increasing your racebook action.
It won’t be long before the Kentucky Derby in May is here and in the meantime there are plenty of graded stakes races taking place, as the Kentucky Derby Prep schedule is underway.
We’ve seen multiple Triple Crown winners in the last several years and that has rejuvenated the US horse racing industry. It’s estimated over $10 billion is bet on horse racing in the USA alone.
Horse racing is global, though. There are huge races in the UK, Australia, Canada, Hong Kong and India, among other countries. You’ll appeal to bettors from all over the world with a racebook.
Racing Software Provider Features
The leading PPH sites are constantly trying to improve their product, including the racebook and there have been several improvements made in recent years to the race track betting platform.
- Track Selection: You can offer betting on more horse racing tracks than ever before. Not only are there 80+ tracks in the USA for your clients to wager on, but you’ll be able to provide betting on international horse racing tracks from every corner of the world.
- Daily Cards: Even casual horse racing fans enjoy betting on the big races every year, but it’s the daily cards where you’ll make a lot of consistent money. PPH racebooks are now offering a wider selection of daily cards from major tracks around the world.
- Bet Selection: The bet selection you can offer your clients has improved as well. Not only can your clients bets on all of the same bets available at the track, but they can also bet on various props/futures throughout the year covering the major US races.
A lot of horse racing bettors are volume bettors with lots of turnover. If you can get a steady client base that bets on horse racing daily you can earn a full-time income from the racebook alone.
The big horse races bring in thousands of people who don’t even normally bet. Even celebrities bet on the big horse races like the Kentucky Derby, so finding casual clients shouldn’t be hard.
As we always say, you never want to give a client a reason to have to bet elsewhere. Make sure you promote your racebook and ensure your clients know that they can bet on horse races daily.
Another reason to promote the racebook is because horse racing isn’t seasonal. You can make money year-round from your racebook whereas the NFL season is only a little over five months.
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