There are new bookies entering the industry on a daily basis. With technology today, it’s possible to start a sportsbook in hours, especially if you know what you’re looking for, which I’ll help you learn.
Bookies can easily make a full-time income with a small number of players. This is one of the few business opportunities where you can earn full-time money within days of starting up.
Another benefit of becoming a bookie agent is that there are little upfront costs. In fact, you can start your business with no money other than your bankroll to payout any potential winners.
Steps for Starting a Sportsbook Today
Let me explain how to start a sportsbook from scratch with zero investment.
- Find a PPH: The first step is finding a pay-per-head (PPH) service. A PPH service will provide the backbone of your business (Software, Support, etc.). If you want to launch quickly, you need to partner with a PPH shop, as they have the technology necessary to run a bookie.
- Launching: The leading PPH shops will help you with everything, including a website. Your players will be able to place wagers 24/7 on your website. Trying to launch a sportsbook is extremely costly if you try building your own website and software suite.
- Marketing: After launching, you’re ready to begin marketing your sportsbook. Ideally, you’ll have a few players ready to start betting at launch so you can start bringing in money. It’s not easy finding new players online, especially initially, which is why it’s ideal to have some players prepared to join as soon as you launch. Marketing takes time to see results.
- Retaining: There’s a lot of client turnover when you run a sportsbook. Players are prepared to jump at the next big bonus they’re offered in many cases. You need to do your best to retain as many clients as possible by offering A+ service and support to everyone.
Managing an online bookie agent site isn’t as simple as it sounds. Sportsbooks need to constantly update odds throughout the day to stay in line with the market. This is where a PPH shop becomes a necessity. The best PPH services will handle the day-to-day managerial tasks for you.
You’re going to be focused on the marketing aspects because without new players you’ll never make money. You can have the best-looking website in the world, but if you don’t attract new players, your business isn’t going to succeed. The biggest thing is continually getting new players signed up.
I mentioned earlier you can start your business with little investment. That’s because a lot of the PPH shops offer free trials. Some of them even offer free trials for the first four weeks.
If you have a few players ready to start betting, you can launch a sportsbook today with no money down and start making money risk-free for the first month. This also gives you some time to market your new sportsbook. After the free trial, bookies only pay a weekly fee for active players.