When you operate a pay per head (PPH) sportsbook, you can offer more than sports betting.
While it’s completely up to you if you offer casino games, there aren’t many reasons not to. The benefits of having casino games far outweigh any of the potential negatives.
Virtual Casino vs. Live Casino
A virtual casino utilizes casino games that rely on random number generators (RNGs).
While these casino games are safe to play as long as the software provider is reputable, a lot of casino players avoid these games because the payout percentages can be tampered with.
Live dealer casinos are exactly what they sound like. These casinos feature games with dealers in either a land-based casino or studio. The goal is to replicate a land-based casino experience.
Players can interact with other players and the dealer, but more importantly, players get to see real cards being dealt or in the case of roulette, a real roulette wheel being used.
Benefits of Offering Casino Games
Here are the main reasons you want to have a virtual and/or live dealer casino:
- Make More Money: The goal is to make as much money as possible right? The house always ends up winning long-term when it comes to casinos. You may have some rough weeks in the casino, though, so make sure you have the funds to payout winners.
Quick Tip: You need to set maximum win amounts in the casino. You can’t have a player putting you out of business because they have a heater in the casino. Create maximum wins per bet and day.
- Retain More Players: A lot of sports bettors enjoy gambling on casino games. Whether they enjoy blackjack, roulette, baccarat or any other casino games, if you’re unable to offer them what they want to play, they’re going to move to another gambling platform.
Quick Tip: Retaining players is your second most important job apart from sourcing new players. You need to do everything in your power to keep your betting sheet loyal to your brand.
- 24/7 Action: One of the great things about having a casino is that the games run 24/7 and your players can always gamble. This will increase your turnover during the slower times of the year like when the NFL is over. It’ll also increase turnover during the day and late night.
Your PPH Needs a Live Dealer Casino
Don’t settle for only a virtual casino, as you’re going to leave too much money on the table.
Most table game casino players want to gamble on live dealer tables only. By offering a top of the line product, you’re going to build trust with your players as well.
The final step is getting players to the casino and playing. Make sure you send out an email blast to your players and let them know about the benefits of playing in your online casino.
You can even offer some zero-risk promotions, such as cashback on losses every week.
Get more information at: virtual and live casino