While you may have huge aspirations to run the biggest bookmaker in the world, it’s important that you remain realistic. You’re not going to compete with the publicly traded online bookmakers.
However, as an independent bookmaker, you can offer a level of service the big bookies can’t. In this guide, we’re going to look at the strengths you should focus on as an independent bookie.
What Strengths Should Independent Bookmakers Focus On?
⦁ Customer Service: The best way to keep players betting with you is to get to know them and be available to them. Reach out to your players and find out how they rate your business.
⦁ Unique Promotions: Ensuring bonuses and/or promotions are sustainable is important and easier as a small bookie. You can offer unique promotions to your players based on their betting habits that will keep your players happy and betting.
⦁ Payouts: As an independent bookmaker you can afford to eat the fees on transactions. On top of that, you can offer payout methods that the bigger bookies can’t in most cases.
⦁ Localization: Nothing is better than dealing with local clients and cash. American sports bettors would often prefer having a trusted local bookie that can payout discreetly in cash.
Small independent bookmakers can make an excellent income. It doesn’t take a huge player list to earn five-figures a week in profits. The key is to keep building your player list.
As a small bookmaker you’re rarely going to have even action on a game. This is even truer if you have a lot of players in one region that typically bet on the local sports teams.
You need to ensure you even the books as best you can by hedging with an offshore bookie with low vig. Taking a big hit on a game could cripple your business early on, so always balance the book.
Independent bookies also need to ensure they utilize every tool they can. Running a bookie on your own is tough work with long hours, as there’s always something else that needs done. Until you’re making enough money to hire help, expect to put in a lot of hours.
The main strength you need to focus on is building relationships with your players. You don’t want to give your players any reason to leave. Growing your business will likely be slow initially and losing players while you’re trying to attain new players is demoralizing.
While the goal is getting new clients and growing your business, you also need to make sure you’re not getting hit by sharp action. Some sports bettors will crush you consistently and it’s better to restrict those players outright rather than try and beat them.
Independent bookies fall into financial disarray regularly. It could be due to a miscalculated bonus or promotion, or you may have been taking on sharp action if you’re advertising online, but you’ve got to make sure you try your best to grow organically and always watch your finances.
More pay per head tips:
Building a Loyal Betting Base With Pay Per Head Bookie Software
Building The Right Pay Per Head Customer Base
Three Key Pay Per Head Tools for Managing Your Betting Board
Let Pay Per Head Help Promote Your Bookie Services
How Realbookies Can Help You Set Up A White Label SportsBook